Since 2006
Made For The Water's Edge
PureView started on the docks — one cap, one brim of real rope, one promise: gear that holds up to salt water and doesn't try too hard. Every cap since has followed the same rule.
"Stay Coastal."
A rope cap built for salt air, low tide, and everything after. One style, done right — embroidered, weathered-in, made to be worn until the rope goes soft.
Sea Clearly — $30Puff-embroidered script up front, "Sea Clearly" stitched across the back panel, and a hand-laid rope brim that only looks better with a season of sun and salt.
PureView started on the docks — one cap, one brim of real rope, one promise: gear that holds up to salt water and doesn't try too hard. Every cap since has followed the same rule.
"Stay Coastal."
$30, one size, shipped in a box you can leave outside. Navy rope brim, embroidered front and back, built to be your only summer hat.
Order — $30